Event Marketing: How will you get the audience excited about the event

How will you get the audience excited about the event
How will you get the audience excited about the event

To get the audience excited about the event, you can create an engaging and interactive atmosphere, provide quality content. And promote the event through various channels to build anticipation and generate interest.

I am associated with an organization of more than three thousand tutors who used to teach students online. A few years ago we changed to a live-in-person model, which is much more expensive. We are now struggling with ways to make the transition profitable.

Our first step was finding ways to keep our students engaged and excited about lessons when they were not actually in class. Trust me, I know- I tried every trick in many teaching Online books.

We started by having fun activities and making presentations that were interesting and relevant to their lives. For example, we would have guests come in to talk about different careers or share funny stories about life experiences. We also tried a variety of methods for measuring attendee engagement- everything from polls to focus groups.

Ultimately, I managed to discover some ways how will you get the audience excited about the event. These are very effective ways if you want the audience to participate actively in your event or attend it willingly.

The experience I have with online instruction is that the success of a course depends on how well it engages and motivates the student body. So, today I am here to share with you a few of the ways you could use to get your audience excited about your event.

What Is Audience Engagement?

Before we discuss how will you get the audience excited about the event, it is important to understand what engagement actually means. Engagement can be summed up as a measure of how well an individual or group is invested in the experience being presented.

Engagement can take many forms- from passive observation (just watching) to full participation (actively engaging with content). The most successful experiences achieve a balance between both extremes. This allows individuals and groups to have fun while still learning something valuable.

I know that some of you might be thinking “Hey, I already know how to engage! It’s just a matter of gathering the right students and getting them interested in my course!”

But believe me when I tell you that engaging an audience is no easy task. Why? Let’s see it below.

Is It Hard To Make The Audience Excited During The Event?

When I started my small business I realized that unless I could get people excited about my courses. No one would attend them.

It was hard work getting people to come into the store and look around- but it was nothing in comparison to trying to get college students interested in a class they didn’t even have yet.

Figuring out how will you get the audience excited about the event can be a daunting task especially if you are not familiar with engagement techniques. In fact, many successful event organizers use engagement methods without knowing it.

And the hard parts are:

1) Knowing what engagement methods work best for your audience

2) Finding a way to use these methods without seeming scripted or forced

3) Crafting an event that is both engaging and informative.

Luckily, engagement methods can be divided into three main categories:

*Visuals (e.g. graphics, animations)

*Sounds (e.g. music, sound effects)

*Touch (including physical interactions like touchscreens).

Each of these has its own strengths and weaknesses so it’s important to choose the right one for your event. After all, if the audience doesn’t feel engaged then they’re not going to stay interested long enough to learn anything. Let’s take a look at each category in turn and see how you might use them below.

How Will You Get The Audience Excited About The Event?

Believe me, getting my first 100 student attendees to show up for a free course was no easy task.

It was even more difficult to convince their parents that they needed to come in and see the course for themselves. From their personal perspectives, their child won’t be attentive. One of my students always complains about being bored in class.

Luckily one of my assistants names Jafor managed to successfully engage her audience through social media.

So how did Jafor get his first 100 student attendees to show up? He used engagement methods that were specific to their audience: personal prospectives.

In other words, he tailored his message and delivery so that it would appeal specifically to the parents of potential students. This allowed him to bypass some of the initial resistance and convince them that they needed to attend even if their child wasn’t already signed up for the course.

As I told you above engagement methods can be divided into three main categories: visuals, sounds, and touch. Let me now explain how will you get the audience excited about the event:


Visuals can be used to draw the audience in and make them feel like they are part of the event. This can be done through graphics or animations that you create yourself, or by using images from other sources (e.g. social media posts).

When used well, visuals can help to engage and entertain your audience while also providing valuable information.


Sound effects can add excitement and interest to an event, helping to ensure that everyone is engaged throughout the duration of the presentation.

Whether you choose traditional audio tracks or create your own using music and sound effects, this option can help to set the tone for the presentation.


Touch is one of the most powerful ways to engage an audience. By using physical objects (e.g. projected images or live demonstrations) to interact with lots of attendee numbers, you can encourage them to participate and make connections with what they are seeing.

This enables them to form a stronger emotional connection with the content, which in turn can help drive attendance levels higher.

How I Have Implemented These Ideas During An Event

Let me give great examples of ways how can you utilize all of these engagement methods to create a memorable and engaging experience for your audience.

For my upcoming workshop on Parental Engagement, I decided to use visuals, sound effects, and touch in order to engage my audience.

During the presentation, I used graphics and animations to draw the audience into the event. I also played music that was both upbeat and motivating while using sound effects (e.g. applause) to add excitement and interest throughout the presentation.

Last but not least, I had live demonstrations where attendees could interact with projected images or learn new information about Parental Engagement. By engaging all of these senses, I was able to create an experience that was both informative and fun for my audience.

In addition to engagement methods, storytelling is also an important way to engage your audience. By telling a story that engages them on an emotional level, you can create a lasting memory that they will never forget.

Some examples of ways to tell engaging stories include:

-Narrating events or experiences from another person’s point of view.

-Developing characters and plotlines throughout the presentation.

-Using humor to lighten the mood and add appeal.

-Using photos or videos to capture the audience’s attention and keep them engaged.

The key is to find a style of storytelling that best suits your audience and event and use it to create an unforgettable experience.

What Are Some Of Our Other Marketing Strategies For Getting People Interested In The Event?

The answer to how will you get the audience excited about the event is already given above. Now, how many of you believe that marketing has a direct impact on an audience’s decision of whether or not to attend a presentation? If you answered “yes”, then you are absolutely right. By engaging an audience and creating a memorable experience, marketing can play a critical role in convincing them to attend.

One recent study shows almost 89% of people make an event join decision-based on emotion, rather than logic. This means that when it comes to marketing, you should always aim to engage an audience on an emotional level.

71% of marketers claimed that connecting with an audience on a personal level helps them convert more visitors into event members. But this only works when you are arranging an event for broad audiences such as a tradeshow or conference.

Here are some marketing strategies you can use to engage an audience and create a memorable experience:

1) Develop a social media strategy.

Social media is a great way to get your audience excited about the event and connect with them on a personal level. By using social media outlets such as Facebook, Twitter, and Instagram, you can create engaging content that will keep people interested.

2) Use email marketing to build relationships with attendees.

Email marketing is a great way to connect with attendees and build relationships. If you send personalized email updates about the event, you can make sure they are informed and excited about what’s happening. This will help them make a decision to attend or not attend the event.

3) Run email campaigns that focus on driving engagement (questions, challenges, etc).

I love email marketing because it’s so effective at driving engagement. By using email campaigns that focus on engaging attendees, you can create a more memorable event experience for them. Additionally, by asking questions in your email campaigns, you can get people involved and excited about the event.

4) Host a contest or giveaway.

Hosting a contest or giveaway is another great way to engage an audience and make them feel special. This will help promote interest in the event and encourage them to attend. Additionally, by giving away valuable prizes, you can create a sense of community and encourage people to stay involved.

5) Create engaging blog content about the event.

You will get amazed If you want to engage your audience and make them feel like they’re a part of the event, you should consider creating blog content about it. Right now, you are reading my blog content and I am trying to engage you. Content marketing is my favorite way of organizing successful events.

6) Engage influencers and media outlets in promo contacts targeted at your audience demographics.

Last but not least, you can engage influencers and media outlets in promo contacts targeted at your audience demographics. By reaching out to them and letting them know about the event, you will increase the chances of people learning about it. Additionally, by partnering with these respected individuals, you can create an even more exciting event experience for attendees.

5 Not Do Things During The Event

5 Not Do Things During The Event
5 Not Do Things During The Event

Guys, I am not done yet. I want every reader to have their own chance. There are such things you should not do during the event.

1) Don’t be overbearing or intrusive.

The most important thing you can do is to be respectful of your attendees. This means not being overbearing or intrusive. If someone needs to take a break, let them do so without feeling guilty or like they’re wasting your time.

2) Don’t rush the event experience.

It is important that the event experience lasts as long as possible for everyone involved. Make sure you are flexible and allow enough time for people to interact and explore everything that’s going on. Avoid rushing things, and you will create a great experience for everyone.

3) Avoid using profanity or vulgar language.

This is not only disrespectful to your followers, but it’s also illegal in many places. If you can’t control yourself and slip up, try to avoid using vulgar language altogether. It will show that you respect your audience and are committed to creating a great event experience for them.

4) Don’t monopolize the conversation.

The keynote is If you feel like you are starting to monopolize the conversation, step back and let others have their turn. This will help keep everyone on track and focused on the event experience as a whole.

5) Don’t make or ask for any commitments that you cannot honor.

Last but not least, be sure to avoid making or asking for any commitments that you may not be able to honor. This includes things like selling tickets prior to the event date or requiring attendance at future events in order to attend this one. This can be very disruptive to the event experience and ruin everything for everyone involved.

One secret method of planning your next event before you get started

I am done, but not completely. You know what? I can’t let my mind wander. I need to get started on planning my event NOW. Do you want to know I am planning my next event? And it’s not just any old event, either this one is going to be special for my exhibitors. So, here is how I am going to get the audience excited about my event.

# I will provide a little bit of information about the event beforehand.

Whatever the event is, it’s important to provide your audience with enough information so that they know what to expect. This way, they can avoid any potential spoilers and feel confident about attending no matter how much interest they may have in the event itself.

# I will create a great experience for everyone.

No one wants to attend an event only to be let down by the presenter or the venue. That’s why it’s important to make sure that everything from the planning process all the way through to arrival is as smooth and enjoyable as possible both for you and for the audience.

# A great outline of the event

Like I said before, a great outline is key when it comes to planning your next event. Having a solid plan will help you stay on track and avoid any last-minute surprises. Plus, it’s always good to have something to reference when questions come up along the way.

# I am going to email everyone who is registered for my event

This one is super important. Not only will emailing your audience let them know that you are planning an event and keep them up to date, but it’s also a great way to get feedback. Gathering input from your attendees is always beneficial in order to make sure that your event is as successful as possible.

# Timing

Timing is absolutely key when it comes to event planning. Sure, you may want everything to go perfectly on your big day, but that’s not always possible. That’s why it’s important to have a plan for contingencies and be prepared for anything.

I asked one of my tutor name Sonia how she would get the audience excited about her event. Here’s what she had to say:

"One good way I could try and get the audience interested in my event is by emailing them ahead of time with a great outline of the event, as well as information on how to attend without any spoilers. This way, they can feel confident coming into the actual event itself knowing that everything will be just like they hoped it would be. Plus, the audience engagement rate will be higher than expected."

Some high-tech event technology recommendation

Digital tools:

I really can’t talk about this enough. Bringing in some great event technology can make your event run smoother than ever. There is so many best way out there, and it really depends on what you are hoping to achieve with your event. But, here are a few ideas to get you started:

A social media scheduler: This is a must-have if you want to keep track of all of the important posts on social media while also ensuring that your audience is always kept up-to-date. One free social media schedular you can use is Predis.ai.

A live streamer: If you’re looking for a way to capture all of the excitement of your event, consider hiring a live streamer. This could be great for capturing video footage and displaying it on social media platforms like YouTube or Instagram.

An app that tracks attendance: Another great way to keep track of your audience engagement and who is coming and going throughout the event is to use analytics that tracks attendee experience information like registration numbers and email addresses.

Physical tools:

Here by physical tools, I meant the microphone, the lighting kit for the original swag, a tripod, a camera, background photos and/or props, etc.

It never hurts to have some physical tools on hand in case of microphone problems, lighting issues (especially if you’re doing videotaping), or any other unforeseen event that might arise.

Plus, having these items will give your audience a sense of ownership and involvement in the event something that can’t be captured effectively through social media posts alone.

Microphone: One of the most important tools you’ll need for your event is a microphone. This will allow you to capture audience members’ questions and responses, as well as any spontaneous applause or cheers.

Lighting kit: You also want to have a basic lighting kit on hand in case things get too dark or too bright during the event. This can be especially helpful if you’re doing video or photo recordings, as it will help to ensure good contrast and clarity.

Camera: Of course, you’ll also need a camera to capture all of the event’s happenings on stage (and maybe even some behind-the-scenes footage!). A good camera is key for quality photos and videos that people will love Share.

Background photos/props: Finally, don’t forget about any background photos or props that might add interest and excitement to your event.

Read More: LinkedIn Marketing Planning Strategy

Final thoughts

Overall, getting the audience excited about an event can be a challenging task. However, by following these simple tips, you can ensure that your event is a success and that everyone involved has a great time.

By using engaging content, providing valuable information, and tailoring the event to the specific interests of your audience, you can help to create a memorable experience for all involved.

I am damn sure that you now know how will you get the audience excited about the event. Please comment below if you have any questions about this article.

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